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I work as a trusted advisor to senior leaders and leadership teams, partnering with them to support decision-making, performance and the development of high-performance cultures.
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My role is to provide an external perspective leaders can rely on. This often means creating space to reflect, think clearly, make better decisions and build momentum.
I mostly do this through long-term advisory partnerships, working inside organisations alongside senior leaders, leadership teams and key individuals as they navigate growth, change and decisions that shape the future of their organisation.
Leaders often bring me in during periods of increased pressure — when the quality of thinking, conversation and decision-making really matters.
Alongside my work in business, I’ve spent significant time working in elite sport, including advisory roles within professional football and work with Team GB athletes and teams across a range of sports.
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I’ve written three books on leadership and performance, which reflect the ideas and thinking I apply in my advisory work.
Coming from a sports science background, I tend to focus on fundamentals — what works in practice, what can be measured, and what leads to consistent results.
I believe working with people over time generates the best outcomes, and I enjoy working with those who value trust, honesty and thoughtful challenge.
Whether working in business or elite sport, my focus remains the same: helping people think clearly, make better decisions and perform when it matters.
Dean Holden
Head Coach, Bristol City FC.
“I first came across Martin whilst I was caretaker manager of Oldham Athletic.
From the very first chat we had (overlooking the green turf of Boundary Park) we hit it off. I felt so comfortable just sharing my thoughts/ideas/worries with him and not being judged. He has some fantastic ideas on how to maximise every last drop of your ability and MOST IMPORTANTLY how to cope when faced with adversity. I feel lucky to be able to call on him anytime”
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